5 LinkedIn tips for future leaders
Your LinkedIn account probably isn’t the first thing you check in the morning. If you look at the average internet minute, we’re far more likely to be using one of the following:
To become a future leader however, you must know how to monetise your actions and interact with the content that improves vocational performance. LinkedIn’s professional networking tools have many benefits, so if you’re kick-starting your career, their best practices are essential.
#5 Lead with your headline
Your headline is your digital handshake, and to make it stand out it must be keyword optimised. This is done by expanding on your position with additional roles and skills. These are the actual keywords that hiring managers use to search for people like you!
For example, a default headline might read: Marketing Intern, Workplace.com
This should be expanded to the full 120-character limit, so it looks more like:
Marketing Trainee/Intern | Web content | Social Media | Client Engagement | B2B & B2C | 2020 Graduate | Workplace.com
#4 Are you mobile friendly?
87% of recruiters use LinkedIn to find new talent daily, and 40% of them use the mobile app. Of course, the layout and functionality are different when viewed on a computer, but many people forget to look at things from the recruiter’s point of view. After you’ve followed the first step, your headline might have the benefits that people are seeking.
If you need more keyword ideas, just search for your industry online, and look for in-demand skills that you have (or are currently working towards). The first 73 characters of your headline will display on a mobile device, plus the first 42 characters from your profile summary. When you’re ready to see how your profile looks, just view it on your mobile device.
#3 Always be 100%
When your profile is 100% complete it is far more likely to show higher in search results. If you’re not yet in your ideal role, you can still enter the type of job you’re looking for in the Add experience section. In the date boxes, you can then set the From month date to when you were in your last position, leading up until now.
If you do not yet have the skills required for your ideal role, but you’re in training for them, you can add this to your profile summary. Again, remember the recruiter’s perspective. By mentioning your current activities, you can still drive interest towards your profile.
#2 Share insights
LinkedIn’s culture favours people who share useful industry insights. You may be thinking that this is hard if you don’t have many years of formal work experience. The way you can overcome this is by transforming your profile into your portfolio, where your activities help to sell your brand. When you share content by publishing, you are also prospecting, and users who interact with your post will be more open to connecting with you.
This platform differs from others because it’s industry specific. This is a huge benefit because it’s not only less likely to waste your time, but it exposes you to industry experts that may not be a part of your normal social network. Are you interning, training, or researching for your future career? Then why not write about your reflections – you will be surprised who takes an interest!
#1 Connect with the right people
LinkedIn values quality over quantity (it’s not like the early days of social media!) There’s also nothing wrong with looking at your profile like a sales platform – you should be checking your personal Social Selling Index (SSI) every day.
You should also keep your connections ‘warm’. After you’ve sent an invitation to someone, and they’ve accepted, always interact with their posts. Then remember their reflections when you’re posting and publishing your own.
Above all, remember that we all love talking about our experiences and the history behind our goals. LinkedIn is a great place to share these thoughts and they’re often more memorable than the average internet minute. Why? Because industry-focussed insights are less general, and connect us with tomorrow’s innovations.